It used to be that if you went out on the town in your best shirt and only pair of non-jean trousers, you would be hit by a waft of bad aftershave that would make a weaker man keel over.
Not so today. Aftershave seems to have gone the way of the leisure slack, tie and sensible shoe. Something that seems too ‘dressed up’ for our decidedly dressed down times.
Which is a shame when you actually spend sometime sniffing modern aftershaves, as I did on a trip to NY. Yes they’re expensive but they’ll last year a year worn sparingly.
More importantly, girls like them. Which is the most persuasive argument I can think of for bringing them back.