Iceland wants to be your friend

It’s been a while since I’ve seen an online campaign that has a bit of wit and charm.Too often you see things that use the bells and whistles of new technology but have absolutely zero personality.

The campaign for the Iceland Tourist Board shows how it should be done by utilizing multiple social media outlets, from vimeo to tumblr, in a smart and easily understood way.

And yes, it does make me want to pay the land of Bjork a visit.

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