Iceland wants to be your friend

It’s been a while since I’ve seen an online campaign that has a bit of wit and charm.Too often you see things that use the bells and whistles of new technology but have absolutely zero personality. The campaign for the Iceland Tourist Board shows how it should be done by utilizing multiple social media outlets, from …

Community sourcing beats crowd sourcing

One of the panels at SXSW I was most looking forward to was Star Wars Uncut: The Force of Crowdsourcing The emmy-award winning ‘Stars Wars Uncut’ is based on a simple premise – Chop the film up into fifteen second segments, get people to claim one and then redo it in any style they wished. The first …

My name is Nick and I am a Pinterest addict

It all started couple of weeks ago when I went to SXSW for the interactive conference. I attended many lectures and heard many stimulating and erudite speakers. Then a made the mistake of leaving the conference center. Never get out of the boat. Never leave the conference center. Because on a trip to a lecture …